A Public Affairs Political Consulting Firm.

A Guide for Local Candidates

Develop a target audience:  Acquire a list of likely voters — those who have previously participated in similar elections — in your town or city and identify those who are most likely to support you by looking at their party registration, demographic info, etc. Be sure you’ve identifi
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What Background is Ideal for First-Time Candidates?

I’ve had the privilege of working with first-time candidates from varying professional backgrounds, from attorneys to business people to military veterans to small business owners. Of these candidates, some will hit the ground running and excel from day one, while others struggl
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What Wins Campaigns: Message or Technology?

Those who follow political and issues advocacy campaigns will note that almost every story talks about the latest cutting-edge technology: how it is transforming campaigns and makes all the difference between winning and losing. I personally love the new tech tools that have emerged o
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Using Twitter for Political Messaging

Twitter is almost certainly the most useful social media platform for political messaging not because of its number of users, in which the microblog site is still outpaced by Facebook, but rather because of who these users are. Twitter has become by far the favorite social media platf
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